Trade.

Designed to deliver strong, reliable margins within a premium retail price point.

Perfect for: Farm shops • Delis • Premium Convenience • Garden Centres • Pubs • Cafes • Hospitality • Premium Grocery 

Retail Trade Pricing

Trade pricing and margin opportunity by format.

Format RRP Trade Price Case Format Case Price Margin
40g RRP£1.50 Trade Price£0.86 Case Format24 Case Price£20.64 Margin~43%
150g RRP£3.75 Trade Price£2.19 Case Format12 Case Price£26.28 Margin~42%
A white cardboard display box containing bags of Lion's Brain hand cooked potato crisps. The bags are dark green with orange lion logos and show potato chip imagery.

Retail trade delivery terms

Please email hello@lionsbrain.co.uk with any questions

  • Free delivery on orders of £125+
  • Orders under £125 incur £12 courier charge
  • UK Mainland delivery only
  • Courier delivery
  • 1–2 working day delivery
    • Recommended opening order: 6–10 mixed cases

    DOWNLOAD OUR RETAIL TRADE PACK

    Send us a message!

    RETAIL TRADE ENQUIRY

    Wholesale.

    Looking for a bit more bite? 

    Lion’s Brain® has been structured for pallet-ready wholesale distribution with scalable fulfilment and UK-wide delivery support.

    Perfect for: Foodservice Distributors • Regional Wholesalers • Cash & Carry • Export • Travel Retail • National Accounts • Multi-Site Hospitality Groups

    Wholesale Pricing (pallet)

    Trade pricing and margin opportunity by format.

    Format RRP Wholesale Price Case Format Case Price Margin Opportunity
    40g RRP£1.50 Wholesale Price£0.68 Case Format24 Case Price£16.32 Margin Opportunity~55%
    150g RRP£3.75 Wholesale Price£1.69 Case Format12 Case Price£20.28 Margin Opportunity~55%

    Pallet Information

    Full-pallet quantities and values for bulk orders.

    Format Cases per Pallet Units per Pallet Pallet Value
    40g Cases per Pallet100 Units per Pallet2,400 Pallet Value£1,632
    150g Cases per Pallet64 Units per Pallet768 Pallet Value£1,297.92

    Wholesale Terms & Delivery

    Free Delivery for all pallet orders

    Please email hello@lionsbrain.co.uk with any questions

    • Full pallets only
    • Mixed flavours permitted within pallet format
    • Single-format pallets only (40g and 150g formats cannot be mixed on same pallet)
    • 40g pallets: 100 case minimum
    • 150g pallets: 64 case minimum
      • Pallet delivery included within wholesale pricing
      • 5-7 working day pallet delivery

      Download our Wholesale Trade Pack

      Send us a message!

      RETAIL TRADE ENQUIRY

      DIETARY STATUS

      Please see packs for dietary information. All flavours are gluten free. 

      Wild Mushroom & Black Garlic

      Ingredients: Potatoes, sunflower oil, wild mushroom & black garlic flavour seasoning (8%) (rice flour, sugar, yeast extract, garlic, reduced sodium salt (salt, maltodextrin), sea salt, onion, natural flavouring, Lion’s Mane extract, mushroom extract, acidity regulator: citric acid, parsley, dried molasses, thyme, black garlic powder, natural flavouring, zinc bisglycinate, nutmeg).

      Suitable for vegetarians and vegans.

      Shiitake Mushroom & Truffle Salt

      Ingredients: Potatoes, sunflower oil, shiitake mushroom & truffle salt flavour seasoning (8%) (rice flour, sugar, yeast extract, reduced sodium salt (salt, maltodextrin), mushroom extract, onion, garlic, natural flavouring, Lion’s Mane extract, sea salt, acidity regulator: citric acid, shiitake mushroom powder, zinc bisglycinate, black summer truffle powder).

      Suitable for vegetarians and vegans.

      Raclette Cheese & Shallot

      Ingredients: Potatoes, sunflower oil, raclette and shallot flavour seasoning (8%) (lactose (milk), sugar, onion, buttermilk powder (milk), yeast extract, dried cheese (milk), reduced-sodium salt (salt, maltodextrin), sea salt, acidity regulators: lactic acid, calcium lactate, citric acid, Lion’s Mane extract, natural flavouring, Raclette cheese powder (milk), rapeseed oil, smoked maltodextrin, zinc bisglycinate, natural shallot flavouring, natural onion flavouring).

      Allergy advice: For allergens, see ingredients in bold.

      Suitable for vegetarians. Not suitable for vegans.

      © 2026 Lion's Brain