FEATURED IN ENTREPRENEUR UK
UK100 Start-ups to Watch
Entrepreneur UK featured us in their UK100 Start-Ups to Watch list in March 2026.
About Us.
At Lion’s Brain®, we believe premium crisps should be bold, distinctive and crafted with care.
Our mission is simple: to create hand-cooked potato crisps with memorable savoury flavours, British potatoes and a fresh point of difference.
Lion’s Brain® began with one simple idea: to make a crisp that feels as considered as it tastes. We bring together hand-cooked potato crisps, distinctive flavours, Lion’s Mane extract and added zinc, all made in the UK.
Available in three flavours, Lion’s Brain® is made for everyday snacking and sharing.
OUR STORY.
We believe snacking can be better. Not more complicated. Not more demanding. Just better made.
Lion’s Brain® was created to rethink one of life’s simplest habits, taking something familiar and elevating it through British potatoes, layered flavour and careful craft.
The aim was never to create a supplement disguised as a snack.
Instead, the vision was to create a genuinely premium crisp brand that brings together indulgent flavour, considered design and carefully selected ingredients in a way that feels effortless and modern.
We use British potatoes, hand-cooked in small batches for a rich, satisfying crunch, then season them with distinctive flavour blends featuring Lion’s Mane extract and zinc.
Every flavour has been carefully developed to feel rich, balanced and refined, bringing a more elevated experience to everyday snacking.
It’s a small shift, but one that fits effortlessly into everyday life.
Lion’s Brain® sits at the intersection of premium grocery, bold flavour and elevated convenience. Created for people who want crisps that feel distinctive, carefully made and genuinely enjoyable.
A note from our founder
I created Lion’s Brain® with a simple idea...
Crisps are one of life’s familiar pleasures, but I felt there was room to make them feel more considered, more distinctive and more elevated.
Rather than creating a supplement disguised as a snack, I wanted to build something people already understand and enjoy: a genuinely premium crisp brand with bold flavour, elevated design and carefully selected ingredients.
Lion’s Brain® is indulgent, but considered. Familiar, but elevated.
Made with British potatoes, hand cooked in small batches and seasoned with distinctive flavour blends that include Lion’s Mane extract and zinc, it brings a fresh point of difference to everyday snacking.
Enjoy!
Ian Harman
Founder, Lion’s Brain®
